What Is Reputation Management?

Reputation management is a relatively new area within marketing. In a way, it’s similar to digital public relations; it’s the management of a company’s reputation online. There’s also a customer service component to reputation management. Today’s reputation managers must deal with what customers and other stakeholders publish publicly

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How to Write Your Mission Statement

A mission statement isn’t just for a large corporation. As an owner of a small business, you can benefit from going through the exercise of writing your mission statement. This exercise can re-connect you with your “why”.  As a result ,  it can also communicate an important part

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Spice Up Your Marketing with Storytelling

One of the ways to impact your marketing is by adding stories. Everyone loves a story and  compared to almost any marketing copy, stories are more memorable . Here are a couple of tips on how to use and place stories to share with prospects and customers.

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Five Ways to Add Pizzazz to Your Customer Service

It’s the little things that add up to make an exceptional experience for your customers. Here are five “little things” you can add to your services to create an exponentially memorable connection with your customers. Generosity   Add a little extra something to the products or services

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