Reputation management is a relatively new area within marketing. In a way, it’s similar to digital public relations; it’s the management of a company’s reputation online. There’s also a customer service component to reputation management. Today’s reputation managers must deal with what customers and other stakeholders publish publicly
Read more →It’s always fun to surprise and delight your customers. This puts a smile on your client’s face, boosts loyalty, and is fun for your employees too. Here are five ways to surprise and delight your customers with inexpensive perks. 1. Handwritten thank you note. Email
Read more →A mission statement isn’t just for a large corporation. As an owner of a small business, you can benefit from going through the exercise of writing your mission statement. This exercise can re-connect you with your “why”. As a result , it can also communicate an important part
Read more →One of the ways to impact your marketing is by adding stories. Everyone loves a story and compared to almost any marketing copy, stories are more memorable . Here are a couple of tips on how to use and place stories to share with prospects and customers.
Read more →It’s the little things that add up to make an exceptional experience for your customers. Here are five “little things” you can add to your services to create an exponentially memorable connection with your customers. Generosity Add a little extra something to the products or services
Read more →How Painless Is Your New Customer Experience? Is your business easy to do business with? Or is it difficult? The answer could impact your revenue as well as your reputation for service. Here are a few tips to help you stand in your customer’s shoes for just
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