One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand. These people may be paid or unpaid spokespersons for your brands, products, and services. The profitable thing about influencer
Read more →For small businesses formed as an S Corporation and with plenty of profits, reasonable compensation is a term you may want to be familiar with. S Corporations Many small businesses have organized as an S Corporation form of entity. The S Corp election allows a business owner
Read more →When should you involve an accountant in your small business? Simply put, all business owners should consider getting an accountant involved before they even launch their business. Having an accountant involved from the beginning will help alleviate, or avoid, headaches and make sure you
Read more →For business owners with employees, payroll is a necessary task that can slow your day and tie you down if you let it. If you’re looking for a way to make payroll less time-consuming, here are five ideas you can put to good use: Employee Onboarding If
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Traditional accounting is failing small businesses in three key ways: Too many small businesses are break even. A break even business typically means that these businesses are only two weeks of collections away from being insolvent. Approximately 23 million out of 28 million of
Read more →Increasing your profits might sound like it’s an unattainable dream just out of your reach. But there are a finite number of ways that profits can be increased. Once you understand what they are, you’ll have clarity on how to best reach your goals. There are two
Read more →It’s the little things that add up to make an exceptional experience for your customers. Here are five “little things” you can add to your services to create an exponentially memorable connection with your customers. Generosity Add a little extra something to the products or services
Read more →If you have employees, you probably also have a process to help them understand how they are doing on their job performance. There’s a new trend in large companies to kill the annual performance review and replace it with continuous, instant feedback as well as a tool
Read more →Online marketing is a large component of marketing for many small businesses. There are many aspects to online marketing that you’ll want to consider for your business. Here are just five for your consideration. Content Marketing Content marketing is huge, and it consists of generating articles, blog
Read more →Social media is an awesome marketing tool, but it can also be a huge time drain. If you post regularly, or want to post regularly, and use multiple social media platforms, such as Twitter, LinkedIn, Facebook, and Google+, then an app like Hootsuite can save you a
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