What Is Reputation Management?

Julie Babcock-HydeMarketing0 Comments

reputation management

Reputation management is a relatively new area within marketing. In a way, it’s similar to digital public relations; it’s the management of a company’s reputation online. There’s also a customer service component to reputation management. Today’s reputation managers must deal with what customers and other stakeholders publish publicly on social media, blogs, directories, and many other locations online. A large part … Read More

Is It Profitable to Blog?

Juliet Babcock-HydeMarketing0 Comments

blog wordpress marketing

One of the many online marketing options available for businesses is blogging. A blog can act as a company’s daily newspaper, letting customers and followers know the latest news about what’s happening. It can also be a wonderful revenue-generator. As long as the content of your blog is relevant to your readers, you can post on a wide variety of … Read More

Five Digital Marketing Trends to Get More Customers

Juliet Babcock-HydeMarketing, Small Business, Social Media0 Comments

Online marketing is a large component of marketing for many small businesses.  There are many aspects to online marketing that you’ll want to consider for your business.  Here are just five for your consideration. Content Marketing Content marketing is huge, and it consists of generating articles, blog posts, social media updates, white papers, videos, and other educational materials about your … Read More

Cool Apps: Hootsuite

Juliet Babcock-HydeSocial Media0 Comments

cool apps hootsuite

Social media is an awesome marketing tool, but it can also be a huge time drain.  If you post regularly, or want to post regularly, and use multiple social media platforms, such as Twitter, LinkedIn, Facebook, and Google+, then an app like Hootsuite can save you a tremendous amount of time. Hootsuite allows you to schedule social media updates or … Read More

Separating Business from Personal in Facebook

Juliet Babcock-HydeSocial Media0 Comments

Separating Business from Personal in Facebook Do you love using Facebook with your friends but know you’re missing out by not using it in business? Do you feel guilty when you post a business promotion and would prefer not to bug your friends? The good news is there’s an easy way to separate Facebook personal use from business within your … Read More