Marketing by the Numbers

Julie Babcock-HydeMarketing0 Comments

marketing numbers

Do you know if your marketing efforts are paying off? More importantly, do you know which marketing campaigns and channels are profitable and which are losing money? Marketing is one of the toughest areas to calculate return on investment. One of the reasons is because customers may have had contact with your company in multiple ways before they make a … Read More

How to Evaluate Your Marketing Spend

Juliet Babcock-HydeMarketing0 Comments


One of the most important success factors of small businesses is the ability to generate revenue, and to do that, most businesses need to market their services and products to bring in new customers and sales. The challenge for small business is how to make their marketing dollars work the hardest, and this requires careful tracking and measurement. Here’s one … Read More

Spice Up Your Marketing with Storytelling

Juliet Babcock-HydeMarketing0 Comments

marketing with storytelling

One of the ways to impact your marketing is by adding stories. Everyone loves a story and  compared to almost any marketing copy, stories are more memorable . Here are a couple of tips on how to use and place stories to share with prospects and customers. What a Story Is All stories need to be personal and evoke an … Read More

Is It Profitable to Blog?

Juliet Babcock-HydeMarketing0 Comments

blog wordpress marketing

One of the many online marketing options available for businesses is blogging. A blog can act as a company’s daily newspaper, letting customers and followers know the latest news about what’s happening. It can also be a wonderful revenue-generator. As long as the content of your blog is relevant to your readers, you can post on a wide variety of … Read More

The Power of Influencer Marketing

Juliet Babcock-HydeMarketing0 Comments

marketing influencer

One of the hottest buzzwords in marketing this year is influencer marketing. Influencer marketing uses key people in thought leadership positions to spread the word about your brand.  These people may be paid or unpaid spokespersons for your brands, products, and services. The profitable thing about influencer marketing is the leverage.  Instead of marketing or selling to one person at … Read More

5 Steps to Move Your Marketing into the 21st Century

Juliet Babcock-HydeMarketing, Small Business, Social Media0 Comments


If it’s been a while since you’ve adopted new marketing methods, it might be time, especially if you want to attract younger customers.  Here are five ideas to do just that. 1. Video With YouTube as the second largest search engine, using video in your marketing is a slam-dunk return on investment.  If there is an educational aspect to your … Read More