How to Evaluate Your Marketing Spend

Julie Babcock-HydeMarketing0 Comments

marketing

One of the most important success factors of small businesses is the ability to generate revenue, and to do that, most businesses need to market their services and products to bring in new customers and sales. The challenge for small business is how to make their marketing dollars work the hardest, and this requires careful tracking and measurement. Here’s one … Read More

Making Deadlines Can Save You Big Bucks in Your Business

Julie Babcock-HydeProductivity0 Comments

deadlines

There are a lot of deadlines that come with running a business. Missing some deadlines can have serious financial implications to the health of your business. Let’s take a look at how much you’ll save by being on time with the following deadlines. Payroll One of the toughest deadlines of all, making payroll, is essential to keeping employees happy. Making … Read More

Is Your Workplace Female-Friendly?

Julie Babcock-HydeTeam0 Comments

women workplace

Attracting and retaining talent in your small business can be a giant step toward growing into a mid-sized business. Beyond attracting new employees with salary and benefits, here are several perks, policies, and benefits to consider when recruiting women, and employees in general, to your workforce. 1. Flex work hours. Everyone likes regaining control over their workday, and offering flex … Read More

Three Super-Easy Ways to Boost Your Revenue for 2018

Julie Babcock-HydeProfitability0 Comments

revenue

Every business has a gold mine in its current customer base. But not all business owners remember to mine this gold because they are too busy trying to attract new customers or developing new products or services. This is the perfect time of year to step back and remember the three easiest ways to grow your business revenue using your … Read More

Five Tips to Make Tax Time Painless

Julie Babcock-HydeSmall Business0 Comments

tax time

Tax time is probably not your favorite time of year, especially if you have to pay the government your hard-earned dollars. Here are five tips on how we can make it just a bit less painful.   1. Have patience.   Practicing patience will go a long way when you’re dealing with taxes. Keep in mind that for tax professionals, … Read More

Avoid the Three Biggest Sales Mistakes and Close More Business

Julie Babcock-HydeProfitability0 Comments

sales close more business

Every sales lead is precious and it takes a lot to get people’s attention these days.  Once a lead or prospect comes in your door, you’ve accomplished that hurdle, but now you have another one:  getting the business.  To ensure you can turn those prospects into paying customers as often as possible, here are three mistakes we can all learn … Read More

Five Ways to Ring in 2018

Julie Babcock-HydeProductivity0 Comments

new year 2018

Happy New Year 2018!  January is the month of new beginnings and a perfect time to strategize about projects that will boost your business prosperity. Here are five ideas to get you thinking about new beginnings for your business. Learn new technology Every year, tens of thousands of new online software applications are invented that will save us time and money. Learning … Read More

How to Write Your Mission Statement

Julie Babcock-HydeSmall Business0 Comments

mission statement

A mission statement isn’t just for a large corporation. As an owner of a small business, you can benefit from going through the exercise of writing your mission statement. This exercise can re-connect you with your “why”.  As a result ,  it can also communicate an important part of your business to all of your stakeholders. What Is a Mission Statement? … Read More

Get Ahead on Year-End Tasks

Julie Babcock-HydeProductivity0 Comments

year end tasks

Year-end is just around the corner. That means a couple of administrative tasks are necessary to take care of bookkeeping and tax chores. Here are a couple of tips to make year-end go smoother. Clean up tasks Things will go a lot smoother if you reach out to your vendors and employees and get their help to update your records. … Read More

Spice Up Your Marketing with Storytelling

Julie Babcock-HydeMarketing0 Comments

marketing with storytelling

One of the ways to impact your marketing is by adding stories. Everyone loves a story and  compared to almost any marketing copy, stories are more memorable . Here are a couple of tips on how to use and place stories to share with prospects and customers. What a Story Is All stories need to be personal and evoke an … Read More